PedalEd

PEdALED, founded in 2007 by Japanese fashion designer Hideto Suzuki, makes clothes inspired by bicycle. The poetic expression “pedal earth diving” is the acronym of “PEdALED”. Natural fabrics such as hemp, linen, and organic cotton form the basis of PEdALED clothing, sometimes re-using old clothes and other textiles. Synthetic materials are kept to a minimum. The garments are meticulously created in Japan, from design to manufacture. PEdALED garments are shaped for comfort, both on and off the bike. Ventilation, reflective details, and other useful features are finished with the attention to detail demanded by the style-conscious customer.
“After working for 15 years as a fashion designer for a famous Japanese label, I questioned the fact that the fashion business follows too much the fast changing market where clothes are manufactured like any other industrial commodity. I became disillusioned by fashion, and set out to search for something real, something I saw to be the ultimate in craftsmanship. I met a person who had learned the craft of building traditional log houses in Canada, and decided to take up this study. In the end, I built 10 houses by myself. This experience solidified my belief in the importance of making things, to create each object with a sincere attitude. And with this lesson in mind, I returned to the apparel business.” -Hideto Suzuki