ICNY

Cycling is great exercise and a fun way to express individual style but can sometimes become hazardous, especially on city streets. After several accidents and close calls, designer Michael Cherman, decided he needed something to help him stay safe while riding at night. He set out to create a line with one goal in mind: make functional and stylish basics with visibility features. And just like that the ICNY brand was born.

Using 3M reflective technology, ICNY utilizes a unique dot application on socks and t-shirts that produce a strobe effect when light, i.e. headlights from vehicles, hit them. In addition to the dot patterns there are logo and graphic tees using the same materials. ICNY is not just for cyclists, it’s for anyone who wants to be seen at night, runners, skaters and pedestrians alike meeting at the intersection of safety and style. Everything from design to production happens at the studio in Brooklyn, NY.