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icny

ICNY

Cycling is great exercise and a fun way to express individual style but can sometimes become hazardous, especially on city streets. After several accidents and close calls, designer Michael Cherman, decided he needed something to help him stay safe while riding at night. He set out to create a line with one goal in mind: make functional and stylish basics with visibility features. And just like that the ICNY brand was born.   Using 3M ...

pedaled

PedalEd

PEdALED, founded in 2007 by Japanese fashion designer Hideto Suzuki, makes clothes inspired by bicycle. The poetic expression “pedal earth diving” is the acronym of “PEdALED”. Natural fabrics such as hemp, linen, and organic cotton form the basis of PEdALED clothing, sometimes re-using old clothes and other textiles. Synthetic materials are kept to a minimum. The garments are meticulously created in Japan, from design to manufacture. ...

bolt

BOLT

Born in Hawaii in the summer of 1971, Lightning Bolt was comprised of Gerry Lopez and Jack Shipley at the time of its inception. Forty years since first born, the brand has reintroduced itself to the world.   Lightning Bolt at its core represents a philosophy that surfing, in its truest form, is a way of life. Those behind the brand redefined surfing at the time as it began to move away from the traditions of the past and embraced the ...

bookman

Bookman

  Bookman is a Stockholm based company that makes accessories for bikes and people on bikes. Their focus is the urban bicyclist, for whom style is as important as function. Inspired by the bustling bike life of the European metropolis, the design is simple but expressive, minimalistic but playful. The first product, the Bookman Light Set was released in June of 2011. The brand has since added a USB rechargeable version of the Light ...

brooks

Brooks

  Brooks England Ltd. is one of the few survivors of the once-glorious British bicycle industry. In 1865, John Boultbee Brooks left his hometown of Hinckley in Leicestershire with just £20 in his pocket and headed to Birmingham, where in 1866 he established a business in horse harnesses and general leather goods under the name JB Brooks & Co Ltd. In 1878, the unfortunate death of Mr. Brooks’ horse led to a stroke of ...