Using 3M reflective technology, ICNY utilizes a unique dot application on socks and t-shirts that produce a strobe effect when light, i.e. headlights from vehicles, hit them. In addition to the dot patterns there are logo and graphic tees using the same materials. ICNY is not just for cyclists, it’s for anyone who wants to be seen at night, runners, skaters and pedestrians alike meeting at the intersection of safety and style. Everything from design to production happens at the studio in Brooklyn, NY.

Lightning Bolt at its core represents a philosophy that surfing, in its truest form, is a way of life. Those behind the brand redefined surfing at the time as it began to move away from the traditions of the past and embraced the radical change that lay ahead. Today, the bolt is a still a symbol that embodies a mythical energy source and an individualist perspective. The brand celebrates the passion of these individuals and surfing as pure connection to our natural environment as well as serving as the canvas of self-expression.

Lightning Bolt as a brand opens up the possibilities for technical progression and function in and out of the water. Premium product designed consciously and with function in mind. We offer a range of seasonal collections while maintaining an ever-evolving hard goods program. With a knowledge of the past in mind, Lightning Bolt remains committed to its ethos: Lightning Bolt: A Pure Source.

Bookman is a Stockholm based company that makes accessories for bikes and people on bikes. Their focus is the urban bicyclist, for whom style is as important as function. Inspired by the bustling bike life of the European metropolis, the design is simple but expressive, minimalistic but playful. The first product, the Bookman Light Set was released in June of 2011. The brand has since added a USB rechargeable version of the Light Set, Magnetic Reflectors for steel frames, and the Cup Holder for the bicycle. Watch for more new product releases throughout the year. Keep riding! Ride safe!

Brooks England Ltd. is one of the few survivors of the once-glorious British bicycle industry. In 1865, John Boultbee Brooks left his hometown of Hinckley in Leicestershire with just £20 in his pocket and headed to Birmingham, where in 1866 he established a business in horse harnesses and general leather goods under the name JB Brooks & Co Ltd. In 1878, the unfortunate death of Mr. Brooks’ horse led to a stroke of inspiration. Unable to afford another horse, he borrowed a bicycle in order to get to work. He loved the new invention, but found the seat quite uncomfortable and vowed to do something about it. And so it was that on 28 October 1882, Mr Brooks filed his first leather saddle patent. By the 1950′s, Brooks was the largest saddle manufacturer in the world.
Brooks England Ltd. once again draws upon its rich heritage to create a diverse offering for cyclists. Reviving the original ‘Saddles, Bags, Etc’ slogan, Brooks has re-introduced a range of cycle bags and other accessories inspired by the company’s patent archive. The new products include both reissues of original models and new designs jointly inspired by the early patents of the company’s predecessors and the needs of today’s cyclist.